Tuesday, June 10, 2008

Lunch with Orange Soda

Last Wednesday was our monthly lunch meeting, held at Applebees. Ian Elmer of Orange Soda spoke to us about Pay Per Click (PPC) marketing, and shared some great insight about the do's and do not's of that strategy. I know that my eyes were really opened up to the skill and fine tunning it requires to run an effective online campaign.

The meeting wrapped up with Michael, fellow CoNNECTiSSiMO member, and also of Orange Soda, talking about Search Engine Optimization (SEO), and how to unlock the enigma of the natural search.

I think all of us can agree that the various industries represented in CoNNECTiSSiMO are moving online, especially when it comes to acquiring new clients. This was a great reminder that if you aren't riding the wave, you are drowning in the froth.